projects.

Amarelli

To create a surface capable of becoming part of the narrative of the Amarelli Factory shop and an integral part of the experience for those who walk through it.

To achieve this, we immersed ourselves in the heart of the production process, observing the movements, the timing, and the almost alchemical transformations that occur during cooking. It was there that we found the project’s direction.

Before our eyes, the material was constantly shifting, moving through shades of copper, bronze, and deep tones that defied reduction to a single color. These were natural, vibrant colors—colors that could not simply be reproduced, but had to be interpreted. From this exploration emerged a continuous surface that brings the memory of that process into the space.

A floor that does not merely serve as a backdrop, but becomes part of the Amarelli experience.